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Pre-owned luxury goods retailer Xupes has scaled from a father and son partnership to a 37-strong team in nine years, thanks to a clever and considerate customer-focused strategy.

In 10 years Rachel Jackson has turned her market stall into a celebrity-endorsed jewellery brand with a £1m turnover, but the demands of a growing company have forced the mum-of-two to constantly re-evaluate her role.

The Cheeky Panda’s sustainable, hypoallergenic loo paper and tissue products made entirely out of recycled bamboo have captured European consumers’ imaginations, helping the company to notch up a £20m valuation in just two years.

The Intern Group began in 2011 with three friends who arranged for a dozen volunteers to work at the Under-20 World Cup in Colombia, scaling up to become a £10m cashflow-funded business.

Founder and CEO Bernhard Niesner says that having the wrong culture created a “near-death experience” for busuu, but a concerted turnaround has put the mobile language-learning platform at the top of its class for the past few years.

Founder and CEO Chris Quickfall says near-bankruptcy was the ultimate “business boot camp”, helping e-Quality Learning to become a “good business, that does good” generating £6m in revenue.

Redington’s co-founders, Robert Gardner and Dawid Konotey-Ahulu have been deploying a fine blend of social, intellectual and financial capital to drive the consultant’s goal to help make 100m people financially secure.

After a “divorce-like” initial setback with early investors, Hiring Hub’s co-founder and CEO Simon Swan discovered that it’s possible for a scaling business to get back on track.

E-commerce recruitment agency Cranberry Panda’s founder and chief panda Jonathan Hall attributes his company’s rapid scale-up success to investing in the company’s vital human capital.